From CEO Jacqui Boland's talk
Email outperforms all other channels
How to start: reach out to friends and family
Use LinkedIn export to export your connections. Ask your friends. Go on social networking sites.
Send an email to the list from your personal email
Explain how often you'll email and a way to unsubscribe.
Send from an ESP Test account
Make sure you give some context and include a way to opt-out. Then, upload your list (with no bounces and no unsubscribes) to your primary ESP account
Always include Opt-Out at top of page
Ask for an email EVERYWHERE
Make your landing page extremely simple. Use modals and more to capture emails.
Look for potential partners!
Make a list and send them an email about cross promoting. It's a numbers game. Be methodical and constantly follow up.
Run through a few partnerships
and get the process down. Look for ways to cross promote so that both parties can grow.
Once you understand the process, hire an intern.
And then repeat the process
The bigger the partner, the bigger the value
You need to make an offer that people can't refuse.
Use social to amplify your reach and message.
Your reputation is everything so monitor it!