1. Start Drumming up Excitement WAY in Advance
Star Wars uses the same strategy. Start hinting at your product, leaking snippets, generating anticipation. Super Bowl related news and predictions all help drum up the buzz!
2. Create a positive association with other traditions
Advertisements, pictures, and more create an association of drinking, BBQ, and chips while watching the Super Bowl. People think of Super Bowl and look to the fond memories of partying.
3. Get Press on Every Story and Angle You Can
The Super Bowl gets outlets covering players' life stories, season recaps, season highlights, crazy predictions, and tons tons more. Every detail gets media attention.
4. Focus on the Big Names
Outside of Peyton Manning and Cam Newton, you don't hear as much. Why? Because those 2 are the names people want to see. Give people what they want!
5. Study the Advertisements
Want to make better ads? Study the storytelling patterns of the Super Bowl Ads. They'll give you a good idea of what works for the mass market.
Enjoy the Super Bowl!