I want to make something really clear first. I got nothing against Jake or Logan. Personally, I'm a RiceGum fan. But....
from what I've seen in the last couple of years, I believe Jake and Logan are fads. Here's why:
Both Jake and Logan are incredibly smart and they do whatever they can to keep their numbers going up. They use controversy. Fake beef. They figure out tricks in YouTube's algorithms.
And their numbers keep going up. But in 2017 and 2018, both Jake and Logan grew more "haters" than fans. And not the normal kind of haters.
Their hate isn't the "Justin Bieber" type of hate. People don't dislike them because of a musical taste.
They hate Jake and Logan because they act immature, promote a certain lifestyle, and blur the lines of morality.
In January of 2018, Jake has been caught saying the "N" word on tape. Logan has had the big dead body controversy.
Even before these incidents, both the Paul brothers have done immature pranks and bullied helpless people. The problem people have with the Paul brothers isn't an opinion. It's a moral disgust.
Moral disgust causes problems because it naturally limits the number of fans that the Paul brothers have. And as fans mature and realize what they're doing, they will move away from that type of content. It has happened to other YouTubers.
At a certain point, it's not about the followers, but whether brands want to work with you and whether your fans want to buy your merch.
Once you're considered questionable from a moral standpoint, the sponsorship dollars dry up. YouTube takes you off preferred. Your fans don't buy as much merch.
The result? You become more and more irrelevant. You make less money......you move on. Disney did this to Jake already. YouTube did it to Logan.
Jake and Logan's claim to fame has been very strategic. Cause controversy, act immature, get more views as a result.
I'm saying that it's a genius strategy to get fame. But not one to keep it.
By the end of 2018, their numbers will not be growing as fast. They will not be the topic of conversation.
The end is coming.
Comment below: Do you agree with my analysis?