What are the benefits of sharing on social media? As at 2017, report from GlobalWebIndex showed that the average person has 6 to 5 active social media accounts, with 98% of people having at least two. The report also confirmed that this multi-networking is seemingly driven by two primary factors. Firstly, the widening of choice of platforms and secondly, the growing degree of the specialisation among different networks. So, for example, people turn to Instagram to upload pictures; LinkedIn to network with their business peers; WhatsApp for instant messaging; Skype to video call multiple users at the-same time; Twitter fir community interactions; Snapchat to let users exchange pictures and videos called snaps; Facebook is known for its special feature to make the world more openly connected and many more. Similarly, the latest figure from the Digital 2020 report from “Hootsuite” and “We Are Social”, which tracks digital and social media trends across the globe shows that there are 3.8 billion people using social media today, 3.8 billion is nearly half the world’s population, with the remark that the trend would rise as years go by. Social media breaches communication gap, and since it’s advent, social interactions had been more seamless than ever, and hence, the need to share thoughts, opinions and experiences has contributed to its popularity and general acceptance. Psychologically, sharing with people is part of human existence, we have grown to believe that to shape people’s notion about us, we have to share what we know in order to form our desired impression. People prefer to share things that makes them seem entertaining rather than boring, clever rather than dumb, and sharp rather than dull. This social image is known to be a form of currency called social currency, we talk and share things which gives us higher social currency. Just as people use money to purchase products or services, they can also use social currency to achieve desired positive impression, fame, influence, voice, value and a higher social ground. Likewise, it is no news that acquiring of knowledge is another essential benefit of sharing on social media. Past research indicates that knowledge sharing can be characterized as a methodology in which diverse units, groups and people can impart their experience to one another. Previously, face-to face meetings and discussion in groups are among the most influential platform used to share knowledge but nowadays, through social media, people are easily connected to each other thus enhancing the knowledge sharing process. The implementation of sharing on social media has however made it possible to have an informal conversation where individual get to explore unasked questions with people from different fields and as a result seek an explanation of current issues, discover motivation for future ventures and learn the impact of past tragedy. Although on an organizational level, both the literature and empirical findings shows the attributes that can affect the way people interact online and that sharing on social media open up new ways for collaboration and discussion; one of the characteristics that warrant concern as regards sharing is that the information posted on social media sites may remain there permanently. Another characteristic of concern is the replicability of material; this means that content can be copied, reshaped or modified and shared again without being copyrighted. Notwithstanding, the characteristic of accessibility is important, information shared can be used anywhere, at any time, with or without an internet connection. In other words, the benefits of sharing on social media cannot be over emphasized, ranging from the ability to generate more ideas, self promotion, reaching and connecting with audience, building a brand, increasing visibility, exploring, improving, educating, creating a fan base, connecting, engaging, among others. Taking into account all these benefits, I strongly believe that data shared on social media could be used as a valuable tool, capable of enriching learning experience.
What are the benefits of sharing on social media?

As at 2017, report from GlobalWebIndex showed that the average person has 6 to 5 active social media accounts, with 98% of people having at least two.

The report also confirmed that this multi-net... #sociamedia #writeup stories
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luwa
luwa content writer/copywriter and editor
Autoplay OFF   •   a year ago
I was asked to speak on the benefits of sharing on Social Media

What are the benefits of sharing on social media? As at 2017, report from GlobalWebIndex showed that the average person has 6 to 5 active social media accounts, with 98% of people having at least two. The report also confirmed that this multi-networking is seemingly driven by two primary factors. Firstly, the widening of choice of platforms and secondly, the growing degree of the specialisation among different networks. So, for example, people turn to Instagram to upload pictures; LinkedIn to network with their business peers; WhatsApp for instant messaging; Skype to video call multiple users at the-same time; Twitter fir community interactions; Snapchat to let users exchange pictures and videos called snaps; Facebook is known for its special feature to make the world more openly connected and many more. Similarly, the latest figure from the Digital 2020 report from “Hootsuite” and “We Are Social”, which tracks digital and social media trends across the globe shows that there are 3.8 billion people using social media today, 3.8 billion is nearly half the world’s population, with the remark that the trend would rise as years go by. Social media breaches communication gap, and since it’s advent, social interactions had been more seamless than ever, and hence, the need to share thoughts, opinions and experiences has contributed to its popularity and general acceptance. Psychologically, sharing with people is part of human existence, we have grown to believe that to shape people’s notion about us, we have to share what we know in order to form our desired impression. People prefer to share things that makes them seem entertaining rather than boring, clever rather than dumb, and sharp rather than dull. This social image is known to be a form of currency called social currency, we talk and share things which gives us higher social currency. Just as people use money to purchase products or services, they can also use social currency to achieve desired positive impression, fame, influence, voice, value and a higher social ground. Likewise, it is no news that acquiring of knowledge is another essential benefit of sharing on social media. Past research indicates that knowledge sharing can be characterized as a methodology in which diverse units, groups and people can impart their experience to one another. Previously, face-to face meetings and discussion in groups are among the most influential platform used to share knowledge but nowadays, through social media, people are easily connected to each other thus enhancing the knowledge sharing process. The implementation of sharing on social media has however made it possible to have an informal conversation where individual get to explore unasked questions with people from different fields and as a result seek an explanation of current issues, discover motivation for future ventures and learn the impact of past tragedy. Although on an organizational level, both the literature and empirical findings shows the attributes that can affect the way people interact online and that sharing on social media open up new ways for collaboration and discussion; one of the characteristics that warrant concern as regards sharing is that the information posted on social media sites may remain there permanently. Another characteristic of concern is the replicability of material; this means that content can be copied, reshaped or modified and shared again without being copyrighted. Notwithstanding, the characteristic of accessibility is important, information shared can be used anywhere, at any time, with or without an internet connection. In other words, the benefits of sharing on social media cannot be over emphasized, ranging from the ability to generate more ideas, self promotion, reaching and connecting with audience, building a brand, increasing visibility, exploring, improving, educating, creating a fan base, connecting, engaging, among others. Taking into account all these benefits, I strongly believe that data shared on social media could be used as a valuable tool, capable of enriching learning experience.

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