Keys to a Successful Viral App with Snapchat Investor Jeremy Liew

interviewsInterviewing Famous People
Autoplay OFF  •  a year ago
A chat with Jeremy Liew, the Managing Director of Lightspeed Venture Partners. He is an investor in The Honest Company, Bonobos, Snapchat, Kixeye, Affirm, Mic, LivingSocial and more!

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Keys to a Successful Viral App with Snapchat Investor Jeremy Liew

A chat with the Managing Director of Lightspeed Venture Partners

Your instincts aren't enough.

Users will tell you what they love. Sometimes it doesn't make sense at first, but you have to make sense of it.

Try, try, try again.

But if it still isn't absolutely, positively, over-the-top working by then, then give up. In consumer there is enough luck involved that you can't just will your way to success

Best growth comes from true word-of-mouth

i.e. One person leaning over to another, and saying "have you seen this? You have to try it" and helping them install it on their phone.

The path to becoming popular

Strong engagement, retention and growth predict the potential to be a home screen app. And if you're a home screen app for enough people, you'll become part of popular culture

Young women are the most important predictors of pop culture

Pay attention to what they are doing today because everyone will be doing it eventually. Young women, not the tech elites, are the new early adopters.

Some Life Advice:

If you already know what you want to be when you "grow up"

Don't delay, don't take prepatory steps, just go do it. The best training for anything is doing that thing.

If you don't know what you want to do

Find the greatest, most impressive person that will have you, and join them in whatever they are doing.

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jonathandeweyFounder @ | LND
a year agoReply
4 & 6 - pearls!

wongBronze CommaAspiring dog owner
a year agoReply
Very informative story, love it!

a year agoReply
The 6th slide about young women is simple clear and very insightful.

a year agoReply
Jeremy, your story was very cool and I enjoyed it. It was very creative and I hope when I put a story up you find it moving beyond what anyone would have thought you could do with a App. Hope you feel that I'm inspiring to the world. Be blessed.

SpaceKoolnautStartup Cosmonaut
a year agoReply
Big Ups to Jeremy! When The Honest Company goes IPO, it's going to make my hot chick crush Jessica Alba the first truly hottie BILLIONAIRE!

a year agoReply
@sydney - mainly seeing what they like and what they don't like and their reasons for why tend to be very insightful and different than ours. we find ourselves saying "wow i didn't even see it that way", "i would never have thought about it like that but she's right", "man, we were thinking like such dudes" - causes us to consider other possibilities and most often the resulting idea has been stronger

sydneyVerifiedco-creator of Commaful
a year agoReply
@ap most definitely! what do you think women differs in the women's ideas vs. the males that you talk to for the site?

a year agoReply
@sydney interesting perspective. i have found through recent experience that running our 2-man team's ideas for nooma by women always helps refine and improve the idea. also seems to be that way with most things in life!

marinoBronze Commahehe
a year agoReply
word of mouth growth seems insane to predict. imagine telling an investor: "our growth plan is word of mouth"

a year agoReply
I think the last 2 slides could be it's own post.