A Chat with Adam Braun, Founder of Pencils of Promise
A Chat with Adam Braun, Founder of Pencils of Promise stories
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Adam Braun is a New York Times bestselling author and the Founder of Pencils of Promise, an award-winning organization that has broken ground on more than 300 schools for children in poverty around the world. He is also the Director of the Global Education Platform, an initiative conceived by the UN Special Envoy for Global Education to accelerate breakthroughs in learning innovation.

He has been featured as a speaker at The White House, the United Nations and the Clinton Global Initiative. He has also been named to Business Insider’s 40 Under 40, Wired Magazine‘s 50 People Who Are Changing the World, and was selected as one of the World Economic Forum’s original ten Global Shapers.

His website: http://adambraun.com/
Pencils of Promise: https://pencilsofpromise....
Online course: www.thenonprofitplaybook....

A Chat with Adam Braun, Founder of Pencils of Promise

My vision for the world of education in the next 10 years

We will move increasingly more towards blended learning, in which people learn through a hybrid of online and in person opportunities.

We will move towards a competency based model of education

rather than a credit based model of education, in which people move at their own pace based on their ability to learn and mast

Biggest obstacle building Pencils of Promise

Convert intention into action. I met so many people who believed in the idea of the organization. Often times that individual that I was meeting with would clearly wants and intend to help us out

But >99% of the time, that person never ultimately acted

Sometimes it was because they were not committed enough, & other times it was because we as an org did not do a good enough job in converting them into active supporters & member of our community

Over time we recognized

how important it was to make sure we understood the desire that each of those people had to help and made sure that there was a clear and accessible pathway for them to get involved.

When we were founded, social media was still in its infancy

We were truly early adopters of this new wave of digital networks that could be used to mobilize a community. We decided not to spend money on advertising.

We focused on building our relationships

with those early supporters through Facebook, Twitter, Instagram & now Snapchat. It allowed us to grow rapidly, & be seen as somewhat of a pioneer in the nonprofit sector

My biggest advice to nonprofits

Pick one platform where your audience can be reached and go deep there. Make sure it's not just announcements of success, but focus on true storytelling and display vulnerability.

I go into detail on this & many more social media strategies

in my new online course that's a step-by-step system to create, launch and grow a nonprofit at www.thenonprofitplaybook.com.

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