McDonald’s shows us virtual reality for advertising
The McDonald’s Loft joined hands with the HTC Vive for the pop-up that turned the room into the inside of a McDonald’s Happy Meal allowing you to freely paint the interior through VR.
Samsung Gear VR Lounge at SXSW
The Samsung Gear VR Lounge was essentially a 4D studio with motion simulated chairs that virtually recreated two popular roller coaster rides from Six Flags.
Sony’s Creates an Interactive Tabletop
Sony’s Interactive Tabletop uses an innovative projecter that has depth sensors and motion tracking to recognize when objects are placed on the table and pair them with virtual representations.
For a full review of SXSW 2016's VR/AR Track, visit: