Star Wars Marketing is Genius
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tangolet's TANGO!!!
Autoplay OFF  •  2 years ago

Star Wars Marketing is Genius

I'm annoyed

because I can't stop thinking about Star Wars

Because Star Wars is doing killer marketing.

How? Here are the 3 keys to the Star Wars campaign

1. Never Stop the Buzz

Star Wars has been SO good about releasing trailers, teasers, and leaks at the right times so that we always see info about Star Wars

2. Incite Curiousity

Every teaser reveals a tiny bit more that causes a ton of myths and rumors. It makes me want to Google and find out more. Suddenly my evening is gone

3. Tag along with new tech

The VR release went viral because people had never seen that kind of technology before. It was insane! Very clever

In Conclusion

I've never been more excited for a movie. I've never thought more about films. This is going to be great.

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2 years agoReply
@kheme one more is releasing in Christmas season. Everybody buys the merchandise. Haven't seen a marketing campaign quite like this one, but even tech companies are great at using these strategies. Eg. Facebook and Google make fun little changes to keep themselves always in the news and conversation. Both love showing off new tech and leaks and both share hints at future features and tools that make people go crazy with curiosity

2 years agoReply
Nice tips. Has anyone tried to replicate this strategy yet?

2 years agoReply
It's holiday season starting with Halloween. Literally not thinking about anything aside from star wars lol

sydneyVerifiedco-creator of Commaful
2 years agoReply
In really really impressed by their marketing team. It's crushing it. I've gobbled up every ad

2 years agoReply
Don't know what else to say. Those guys are geniuses. Blowing the box offices out of the water