Don't ask customers if they like your idea

mikeCommunity member
Autoplay OFF  •  2 years ago
It's too easy to ask someone if you have a good idea.

Don't ask customers if they like your idea

They'll just try to please you.

Work to understand your customers' problems

Ask them questions about their problems instead of setting them up to tell you what you want to hear.

Be genuinely curious about what goes into their problem

Have their ever sought out a solution? Why or why not?

Customers usually have no idea what they want

That's the point. You want to understand their problems at their core, and them form the solution yourself.

Be careful not to delude yourself

It's very easy to ask someone if your idea is "good". It's a lot harder to genuinely feel out what the market needs.

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mikeCommunity member
2 years ago
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lentisSilver CommaIf there's food, there's me
2 years agoReply
Customer interviews are a great way to get to product market fit. There's a great video on customer interviews by a founder of Twitch: http://startupclass.samal...

2 years agoReply
@lalgsw - all of the mistakes I've made. @tango - you'd ask them if they'd ever want to share photos. then you'd flesh out that photos on the iphone 2 looked horrible, and apply your wisdom that a filter will make them look awesome.

tangoBronze Commalet's TANGO!!!
2 years agoReply
What about for a social app. Like an instagram. If you people about photosharing, not sure you would have found instagram.

2 years agoReply
This is really true! Worked on too many things were people told us they'd use if we built it. And then....nothing. Do you have a personal story behind this?

sydneyVerifiedco-creator of Commaful
2 years agoReply
Will have to follow these steps for developing Pencil :)