Don't ask customers if they like your idea
How to do customer interviews the RIGHT way stories

mikeCommunity member
Autoplay OFF  •  4 years ago
It's too easy to ask someone if you have a good idea.

Don't ask customers if they like your idea

They'll just try to please you.

Work to understand your customers' problems

Ask them questions about their problems instead of setting them up to tell you what you want to hear.

Be genuinely curious about what goes into their problem

Have their ever sought out a solution? Why or why not?

Customers usually have no idea what they want

That's the point. You want to understand their problems at their core, and them form the solution yourself.

Be careful not to delude yourself

It's very easy to ask someone if your idea is "good". It's a lot harder to genuinely feel out what the market needs.

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