Build -> Measure -> Learn
The Key Feedback Loop for Startups
Failing is necessary for learning and improving the loop
Planning and forecasting are not up to the task.
These are the ways of old management.
The Lean Startup IS:
the application of lean thinking to the process of innovation
The Thing to Build is:
The thing customers want and will pay for. Build it as quickly as possible
Often times, decisions are necessary:
Pivot (turn from current path) or continue down the line. You want to find the path that will lead you to success
You need to make constant adjustments
Using the build -> measure-> learn framework
Use a minimum viable product
To establish where the company is right now and test your value.
Waiting to long to release can lead to the ultimate waste
You may build something that nobody wants
The faster you can learn from customers the better
The goal is to figure out the right things to build
Which is what the customers want and will pay for. You want to do this as quickly as possible. As soon as you figure this out, You are on the right path.