Notes from Sue Khim's talk at LAUNCH Festival
When do your users need your product?
What is the moment in time of need? That's the trigger.
Product market fit isn't hyper growth
PRoduct market fit = how often people choose your product when the trigger occurs
Use your triggers to make product decisions
Will this decision
cause more people choose your product more often in response to the trigger?
This helps move your product in the right direction
It helps you make better progress towards product market fit than weighing the pros and cons of every feature to build.
This simplifies the decision making process
Focus on these questions:
1. Does the trigger occur for people? How often? 2. What do they do now to respond to the trigger? 3. Why will your product be better in response to the trigger?