How Brilliant.org got to 1M monthly users by focusing on triggers (from LAUNCH 2016)
How Brilliant.org got to 1M monthly users by focusing on triggers (from LAUNCH 2016) stories
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sydney
sydneyverifiedco-creator of Commaful
Autoplay OFF  •  2 years ago
Notes from Sue Khim's talk at LAUNCH Festival 2016

How Brilliant.org got to 1M monthly users by focusing on triggers (from LAUNCH 2016)

Notes from Sue Khim's talk at LAUNCH Festival

When do your users need your product?

What is the moment in time of need? That's the trigger.

Product market fit isn't hyper growth

PRoduct market fit = how often people choose your product when the trigger occurs

Use your triggers to make product decisions

Will this decision

cause more people choose your product more often in response to the trigger?

This helps move your product in the right direction

It helps you make better progress towards product market fit than weighing the pros and cons of every feature to build.

This simplifies the decision making process

Focus on these questions:

1. Does the trigger occur for people? How often? 2. What do they do now to respond to the trigger? 3. Why will your product be better in response to the trigger?

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