Fantasy sports is a game of skill
We were going up against Yahoo! for fantasy sports, which was extremely entrenched. We had to find our own angle. We found a millennial focus.
Users love the product and share it.
People play Fan Duel because love the excitement and research.
Daily Fantasy takes engagement for sports to another level
People who play fantasy watch football and basketball more than others. Double in viewership. Will even watch blowouts.
Bullpen, NBA, Google, KKR, Comcast, NBC, etc. are investors
They get it's good for their business. It drives consumption.
Some experienced players spend $10k+
They can win and get a huge return on it.