Notes from Jeff's talk at LAUNCH Festival
Foursquare is a data powerhouse.
100M wifi connections, 65M businesses. If 1-2% of every society uses the Swarm app, we would have the best map of the world
If Burger King wants to know who goes to their restaurant
Foursquare has that information!
Businesses HATE Yelp
Yelp hasn't innovated. They have been doing the same thing for a decade. It's turned into a culture where people write long essays with their personal issues.
The key is to build a positive user culture
People lOVE the Swarm and Foursquare apps!
Foursquare predicted iPhone 6s sales better than analysts
Foursquare data showed roughly 13M+ iPhone 6s sales in the first weekend where analysts only said 12M