Conversion & Growth with marketer from Pinterest, Casey Winters
Conversion  & Growth with marketer from Pinterest, Casey Winters stories
  17 likes
  •   4 comments
Share

sydney
sydneyverifiedco-creator of Commaful
Autoplay OFF  •  2 years ago
Notes from Casey Winters' talk about growth at LAUNCH Festival 2016

Conversion & Growth with marketer from Pinterest, Casey Winters

Every page on a website is an ad for the next page

A page fails when it doesn't convince somebody to click to the next page. Fix the pages that fail most often.

Make your download and app flow seamless

People now expect to get to your service before a transaction (like signing up) is needed

If you find an idea that works, iterate on it like crazy

Iterate on it until you can't anymore.

Everything is an experiment.

Test everything. Look at the results. See how you can improve them.

Customize experiences by country

Each country has a different behavior and culture. Your product will need to reflect this.

The future of signups?

Phone number signup and passwordless signups (like Touch ID)

Prioritize your highest traffic opportunities

Eliminate things that don't add value and use any data you can to run experiments.

Stories We Think You'll Love