Conversion & Growth with marketer from Pinterest, Casey Winters

sydneyverifiedco-creator of Commaful
Autoplay OFF  •  a year ago
Notes from Casey Winters' talk about growth at LAUNCH Festival 2016

Conversion & Growth with marketer from Pinterest, Casey Winters

Every page on a website is an ad for the next page

A page fails when it doesn't convince somebody to click to the next page. Fix the pages that fail most often.

Make your download and app flow seamless

People now expect to get to your service before a transaction (like signing up) is needed

If you find an idea that works, iterate on it like crazy

Iterate on it until you can't anymore.

Everything is an experiment.

Test everything. Look at the results. See how you can improve them.

Customize experiences by country

Each country has a different behavior and culture. Your product will need to reflect this.

The future of signups?

Phone number signup and passwordless signups (like Touch ID)

Prioritize your highest traffic opportunities

Eliminate things that don't add value and use any data you can to run experiments.

Stories We Think You'll Love
sydneyVerifiedco-creator of Commaful
a year ago
8 Best Corporate Pranks on April Fool's Day!
McDonalds, Product Hunt, and more did it good this...

sydneyVerifiedco-creator of Commaful
2 years ago
My framework for decision-making
Dedicated to all the amazing people in my life.

sydneyVerifiedco-creator of Commaful
a year ago
Lessons from Kayvon Beykpour, CEO Periscope, on This Week in Startups

sydneyVerifiedco-creator of Commaful
a year agoReply
@brendongarner agreed! so many tradeoffs and we are seeing a trend to frictionless signups at the cost of data. which changes how companies can evolve and be built! an interesting case is Facebook. Facebook collects a TON of data about you, making them the perfect advertising platform. Because they have all that info that nobody else has. Twitter on the other hand is a bit trickier. It has less data and a bit fewer forms on the signup process.

a year agoReply
the piece around eliminating that barrier to entry even further is compelling and something we've been thinking about here at Revel - one question would be, what type of user data would you sacrifice (say from a FB login), in favor of a seamless sign up? Of course, Touch ID may be the gateway to even more rich data, depending on how it evolves. cheers Brendon

benjSilver CommaStoryteller
a year agoReply
The tips here are perfect

lisaSilver CommaCats
a year agoReply
Super on point! A lot of these tips, especially each page being an ad for the next, apply to copywriting too!