What Social Media Marketing SHOULD Be About
  5 likes
  •   3 comments
Share

lilianchenCommunity member
Autoplay OFF  •  a year ago

What Social Media Marketing SHOULD Be About

by lilianchen

How is someone "good" at social media marketing?

Employers want NUMBERS: follower gains, likes, retweets, comments, shares... the list goes on. But this metrics-driven mindset is far from enough to measure performance.

Social media marketing is NOT just about numbers.

It's about building a strong brand image. It's about making highly personal interactions. It's about listening to what people have to say. It's about the connection you make with your audience.

But how do you measure that?

You can't, at least not easily. You can't tell how people's perception of your brand changed based on how many likes you get. While you can read the comments, it's hard to present them to others.

Why social media is different from other forms of marketing

Because social media is INTERACTIVE. No traditional form of marketing has provided customers such a loud voice and enabled businesses to reach out to them.

So what?

Measure your social media performance QUALITATIVELY, not just quantitatively. Write down what people say about you and strategize how you interact with them. They deserve your attention.

Stories We Think You'll Love
lilianchenCommunity member
2 years ago
An Extrovert's Journey: How to be Okay with Being Alone
This is a blog post I wrote for SAVONBOX (savonbox...

lilianchenCommunity member
a year ago
10 Amazing Tools I Discovered from Startup Companies
Here are some really cool tools that I use at work...

lkochCommunity member
4 months ago
My Shooting Star
Dedicated to a love that flashed away too soon.



a year agoReply
@lilianchen In which platforms have you worked on? What are the most successful brands using social media?

benjSilver CommaStoryteller
a year agoReply
How do you suggest traditional metrics marketers transition into understanding social media marketin?

sydneyVerifiedco-creator of Commaful
a year agoReply
What brands do you think do social really well?