If you are THE person for building marketing plans, everybody will come to you
So how do you do it?
3 things that you want people to know about you
Find three things. You will want all of your brand to be centered around those three things
Startups, iOS, marketing, treating obscure diseases, helping people, social media, making great burgers
Choose your top 1
Out of the three, determine your number 1
Center all your content around #1
Post on social media and blog about all three, but especially number one. You can talk about whatever, but focus on the 3
Be consistent about your content posting and what you talk about. That is how you build an audience and get people to recommend you
Don't have time to post?
No worries, the same applies for what you talk about. Obviously don't fake every conversation, but mention things in your top 3
Remember confidence is half the battle :)