and how it's actually dying
I'd rather spend my time watching cat vids on instagram
They say Apps are the future, and the most engaging ones earn the gift of my time. Email is not engaging.
Context is key
If I know you from instagram, send me a DM on instagram! Makes sense right?
New kinds of messages will start to appear
Just as people diversify their public content for different social media sites, messages will have to diversify too.