Learn branding by going to a restaurant
Go to a restaurant, learn great UX stories
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lalgsw
lalgswCommunity member
Autoplay OFF  •  2 years ago

Learn branding by going to a restaurant

Restaurants are a highly competitive business

In order to differentiate and attract customers, they need to brand themselves clearly.

Go into random restaurants ask yourself:

Who is the target demographic? What time of day would they come here? Why do they eat here? The answers should be clear

Pay attention to everything

The lighting, the smell, the music/sound, the decorations, the dress, the menus, signage, everything

The ultimate user experience

Restaurants HAVE to get good at this because it is all they can optimize. Tech products also need to be this deliberate when creating an amazing user experience

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sydneyVerifiedco-creator of Commaful
2 years agoReply
@buubuu I know you're interested in UX so this might be interesting for you :)

sydneyVerifiedco-creator of Commaful
2 years agoReply
This is pretty cool! I've found the restaurants in China in particular to be very well designed. @xinyulinlulu is a fantastic UX designer. Could be a fun field trip to hit up a bunch of restaurants and get food ;)