"the action or process of innovating" "a new method, idea, product, etc."
1) Taking Root in Disruption
To be disruptive, a company must attack a lower market than competitors
Solar City Draft Kings
“by assaulting the low end of the market and then moving up, a new company attacks, tier by tier, the markets from which established competitors are motivated to exit”
2) The Necessary Scope to Succeed
Either increase the technology or increase the user-friendliness
"When the functionality of a product has overshot what mainstream customers can use, competitors must compete through improvements in speed to market, simplicity, convenience, and customization"
3) Leverage the Right Capabilities
Do I have the resources to succeed? Will my processes allow success in this new effort? Will our company's values allow employees to prioritize this innovation given their other duties?
“The first is that deep corporate pockets are an advantage when growing new businesses. they are not. Too much cash allows those running a new venture to follow a flawed strategy for too long.”
4) Disrupt Competitors, not Customers
Minimize the need for customers to change their daily lives
Uber Amazon's Push Pantry
“And Many fail after assuming that what their customers say they want to do is what they actually do”
"Indeed, success may not be as difficult to achieve as it has seemed"