How these two college students’ app gained 30,000 users in 3 months …and how they lost it all with one mistake.
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greysonpeltierCommunity member
Autoplay OFF  •  a year ago

How these two college students’ app gained 30,000 users in 3 months …and how they lost it all with one mistake.

by greysonpeltier

Pear-U started out to build deeper relationships

In spite of its popularity, some college students wanted more than "one night stands" through Tinder. Nakul Kurane and Sachet Gagwani founded the company to be "the OkCupid for 18-24 year olds."

The rise

After promotion on YikYak, a messaging app for college campuses, the app grew to 30,000 users in 3 months. It was simple to use but powerful enough to spur "meaningful conversations in the app."

The fall

After 4-5 months of successful operation, Kurane began to receive offers from investors, but this did not remotely mean they were out of the woods. They made a bad decision jeopardizing it all.

Outsourcing gone wrong

Front end development was outsourced to an Indian firm with the understanding they would do the maintenance. However, they didn't do so, demanding greater equity and bringing the app to a halt.

Lessons for would-be entrepreneurs

"The biggest mistake was outsourcing something that was mission critical..to someone we barely know. Make sure when you are outsourcing something, it’s just something you can do." Kurane asserts.

Find out about Nakul and Sachet here:

Nakul: http://linkedin.com/in/nakulkuranejmu Sachet Gagwani: http://linkedin.com/in/sachet-gagwani-400b65b0 The author is Greyson C. Peltier, @GreysonNation on Twitter, www.greysonpeltier.com

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