How startups SHOULD do Instagram
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dillonmorgan22Community member
Autoplay OFF  •  2 years ago
You don't want to be the startup with the ugly insta 🙅

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How startups SHOULD do Instagram

💃 @dillonmorgan22

Ask a very simple question?

What story do you want to tell? You need to know the style and image you want to portray as a company.

Then find people and pictures and save them somewhere

You are who you hang out with, remember that old saying? So make sure you "hang" out with the people that represent you the best!

Let management tools work for you!!

There are plenty of great tool out there that save you soo much time, use them!! UNUM - Photo vsco cam iconsquare & more

Now you have more time to do what really matters

Blue steel

Tips on what's really HAWT right now

Fades Single color schemes Lose the hashtags Tagging Creating a theme within your Instagram feed

You have your story. Now it's time to show the journey.

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lisaSilver CommaCats
2 years agoReply
@dillonmorgan22 No I mean if you can't link to your app or website, makes it really hard to convert. Convertion on FB and Twitter must be way higher?

2 years agoReply
Hi Lisa! You can't have links that would take you outside instagram (unless it's in your bio). Not sure if we are still talking about hashtags and whether or not to use them? I would like to add a bit of clarity: the trend now is really to use minimal to no hashtags, which wasn't the case a little bit ago where everyone would hashtag everything. The trend now is to @ people or tag. If your talking about why even have an instagram as a startup, then I would argue that if your target audience is millennials, I highly suggest marketing almost exclusively on insta.

lisaSilver CommaCats
2 years agoReply
You can't link to stuff in Insta rite? So why would a startup really want to do that? Getting things out of it must be really really hard and time consuming

2 years agoReply
Hey Nakurane, great question! The best way to go about gaining followers without hashtags is by following, liking, and commenting on user's photos. Direct messaging is also an untapped gem. Users will be more receptive when you comment (ideally a unique comment) and are likely to follow you as long as your feed/pictures are aesthetically appealing (that is the major key!) Hashtags generally just equate to likes and less to the follower ratio which is what you really care about, besides conversion to your product/service. Hope this makes sense. Basically, a little more effort but you aren't falling into the "typical" trap most businesses make which is a big turn off.

nakuraneBronze CommaStudent. Comma Media Fellow.
2 years agoReply
If you lose the hashtags, how will you get users to see the photo and even follow you?