In 2007, Jerry Seinfeld performed his stand-up at the arena located just down the street from my movie theatre.
As is not uncommon among performers using that venue, Seinfeld chose to kill some time by seeing a movie.
As you may recall, Seinfeld also had an animated movie come out that year called Bee Movie. It was about a bee.
My theatre had, at that time, a poster and a very large standee on display promoting the upcoming movie.
I don't recall where the poster was placed, but the standee was put right in front of our largest and premiere auditorium.
We only put the most popular and busiest movies in that auditorium and everybody seeing a movie in there, along with every other movie in that hallway, would be faced with Seinfeld's "bee" face.
It received about as much internal promotion as any other major release does in our theatre.
Unfortunately, Mr. Seinfeld's movie was down the *other* hallway.
The funny thing is that we weren't even aware that Seinfeld had seen a movie at our theatre until our district manager called our general manager about it.
Apparently, Seinfeld hadn't seen his standee on display and was upset that we weren't promoting his movie. His people called our people and complained about it.
The conversation between my DM and GM literally went like this:
DM - So, where is the standee currently located?
GM - Right across from the [identifiable name for our premiere theatre].
DM - That's a pretty good spot.
GM - Yep.
That would have been the end of it, but studio very soon after sent us glass clings and mobiles and more posters and another standee all for Bee Movie.
Our entire theatre was decked out in everything Bee Movie until the end of the year. Its possible we would have received this stuff regardless, but I doubt it.
And that is the Seinfeld Incident.