Okay, here’s the thing..gif is pronounced jif because the person who invented the
Graphics Interchange Format
said it’s pronounced jif. And I accept that, because parents can name their kids whatever they want and pronounce it how they want.
I used to be a travel agent and while booking a vacation, the parent said her daughter’s name is “Ab-sid-ee.” I asked her how it was spelled, as I’d never heard this name before.
She said, literally, “ABCDE.”And that’s probably what it’s going to be until Abcde gets to be a little older and tells her friends and acquaintances to call her Abby or something. So until a .
gif image tells me they want to be called GIF and not JIF, I’m pronouncing it jif, because that is what .gif’s parent chose.