Why I support IBM's campaign to get girls into science
The project: Find innovative ways to use a hair dryer other than its intended purpose
Why a hair dryer?
Why patronize girls' ability to innovate by using a "girly" object?
Every girl has one
(Almost) Which means girls can participate in the challenge without buying extra tools or materials. And that means girls from low-income families can participate too
Disassemble it. Rework the casing. Play with the wires. You can always buy a new hair dryer for $20
It's the MVP (minimum viable product)
Try to think of a simpler, cheaper electric object that's used everyday
Best of all...
It changes the purpose of the hair dryer
Before, a hair dryer was used to maintain girls' appearance. Its purpose was to care for their outward beauty
It changes how girls view objects and themselves
Now when girls see a hair dryer, they'll not only see a beauty product. They'll see a tool or set of components. Plus...
They'll start to see themselves as Builders.
Women that can change the world.
I'd love to hear what think
Leave a comment below or at twitter.com/AndrewDixonSo