So your new, professional website is up and running. You can share your website with all your friends, family, clients and customers.
But once the initial excitement, you may find that getting it off the ground has become difficult. Your traffic is low and sales and enquiries are low or none existent, and you’re not sure why.
Therefore you need a marketing strategy.
How to Market a New Website
A new website can take some time to gain momentum.
There are however marketing techniques that you can use to speed up the process when you can’t afford to sit and wait for your customer to come to you.
It’s important to know how your marketing efforts are performing.
So how are you going to do that if you don’t have access to your analytics data?
Google analytics provides you with valuable data that allows you to analyse data like how users have landed on your website, the pages they looked at and the time they spent on them.
You can even find out whether they purchased from you or completed a goal such as filling in a contact form or downloading a white paper. You can compare the data to previous periods.
Learn the right use of it by consulting Value Website Leeds!
Your website content is extremely important. This is the copy on your pages, images, blogs and any downloadable material.
Are you giving your audience information they need?
Content relevant to what sector you’re in and your product/services is vital to your website and how you rank in the Search Engine Results Pages (SERPS) and sets you apart from
the competition by offering something useful for your users. Regularly look at your analytics and see what content is performing well and learn from this to improve the rest of your content.
Take time to plan an effective blog content strategy.
SEO (Search Engine Optimisation) is increasing your website’s visibility in the search engine’s organic results through optimizing content on your website.
If your website isn’t ranking well in the search engine results, the first thing to look at is your Onsite SEO. This is the process of optimising certain elements on your website.
A few things you should focus on first are your title and heading tags (H1, H2, H3’s…), your meta descriptions and title tags,
Custom Web Design Leeds and think about extending your content and making it more relevant and useful.
Consider also adding links to the rest of your content to keep your audience engaged with you and to help them to navigate their way around your website.
To be successful on social media, you should be consistent on your channels and present yourself as active and engaging.
If social media is new to you, consider trying a variety of different platforms and posts to see what your audience engages with.
This might be entertaining posts about your sector that encourages a reaction, educational posts to show your expertise that will boost brand awareness,
or driving traffic through to your website by sharing blog posts or products.
Facebook uses information from users to help you market your business to the right audience.
You can choose who you market to based on demographics, age, occupation and even their interests your users are more likely to buy.
PPC (pay-per-click) is when advertisers pay a fee each time a user clicks one of their ads.
It’s a great way of driving traffic to your site by appearing at the top or on the first page of a search term.
PPC is the fastest way to drive new traffic, and most digital strategies now include some PPC to get your website off the ground quickly.
Google also has an extremely useful Keyword Planner Tool to help you identify new search terms and opportunities.
Check out more at: https://www.airwebsites.co.uk